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What's in store for SEO in 2023?

This year, we asked ONE HUNDRED AND ONE! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2023 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year.

Available as a book, podcast and video series

Get the Guide for 2023 Get ahead of your competitors in 2024
2023 podcast cover with logo
YouTube Podcast Playlist Link Spotify Podcast Playlist Link Audible Podcast Playlist Link Apple Podcast Playlist Link

Learn from some of the very best in SEO, in conversation with David Bain.

2023 additional insights podcast cover with logo

Need more? Check out SEO in 2023: Additional Insights

A Majestic series that complements the original SEO in 2023 podcast, video series and book.

See all bonus episodes
KEY CONSIDERATIONS
Martin MacDonald 2023 podcast cover with logo
Martin MacDonald
Adapt to the new world and create richer content
Myriam Jessier 2023 podcast cover with logo
Myriam Jessier
Embrace change
Izabela Wisniewska 2023 podcast cover with logo
Izabela Wisniewska
Build quality, trustworthy brands
Cindy Krum 2023 podcast cover with logo
Cindy Krum
Optimise beyond traditional blue-link rankings
Itamar Blauer 2023 podcast cover with logo
Itamar Blauer
Think sustainably about SEO based on your/your client’s website and capabilities
David Iwanow 2023 podcast cover with logo
David Iwanow
Cut through the noise
AUDITING
Andy Drinkwater 2023 podcast cover with logo
Andy Drinkwater
Technical SEO matters
Rebecca Berbel 2023 podcast cover with logo
Rebecca Berbel
Regularly monitor your website
Montserrat Cano 2023 podcast cover with logo
Montserrat Cano
Audit your website frequently
Olga Zarr 2023 podcast cover with logo
Olga Zarr
Go the extra mile with research, audits, and content creation
Bill Hartzer 2023 podcast cover with logo
Bill Hartzer
Clean up your website
Brenda Malone 2023 podcast cover with logo
Brenda Malone
Be selective about scripts, tags and other code items
Charlie Williams 2023 podcast cover with logo
Charlie Williams
Review your content quality (or lack thereof) through content inventory
Olesia Korobka 2023 podcast cover with logo
Olesia Korobka
Prepare for the worst
CONTENT STRUCTURE
Taylor Kurtz 2023 podcast cover with logo
Taylor Kurtz
Core Web Vitals and content quality
Jake Gauntley 2023 podcast cover with logo
Jake Gauntley
Focus on building your expertise, authoritativeness, and trustworthiness (EAT)
Gemma Fontané 2023 podcast cover with logo
Gemma Fontané
Work on Expertise, Authority, and Trustworthiness
Eric Enge 2023 podcast cover with logo
Eric Enge
Build a content plan to properly leverage the entity maps for your market space
Jamie Indigo 2023 podcast cover with logo
Jamie Indigo
Craft fact-based content that maps to the search engine’s understanding of entities
Isaline Muelhauser 2023 podcast cover with logo
Isaline Muelhauser
Treat translations like languages and your audience like humans
Sarah McDowell 2023 podcast cover with logo
Sarah McDowell
Putting people first
Lidia Infante 2023 podcast cover with logo
Lidia Infante
Go headless
TARGETING
Sante J. Achille 2023 podcast cover with logo
Sante J. Achille
Think like a machine
Mark Williams-Cook 2023 podcast cover with logo
Mark Williams-Cook
Zero-volume keywords
Nitin Manchanda 2023 podcast cover with logo
Nitin Manchanda
Matching demand with supply
Jessica Maloney 2023 podcast cover with logo
Jessica Maloney
All-around search intent
Andrew Cock-Starkey 2023 podcast cover with logo
Andrew Cock-Starkey
Remember the importance of intent
Julia-Carolin Zeng 2023 podcast cover with logo
Julia-Carolin Zeng
Look more closely at intent
Irina Serdyukovskaya 2023 podcast cover with logo
Irina Serdyukovskaya
Create or update your content to satisfy user intent
CONTENT PLANNING
Kevin Gibbons 2023 podcast cover with logo
Kevin Gibbons
Have a clear content strategy and invest in content the right way
Ian Helms 2023 podcast cover with logo
Ian Helms
Quality over quantity
Sara Taher 2023 podcast cover with logo
Sara Taher
Create quality content and topical authority
Marco Bonomo 2023 podcast cover with logo
Marco Bonomo
Focus on content quality and FAQs
Andrea Paternostro 2023 podcast cover with logo
Andrea Paternostro
Perform a content consolidation audit
Paige Hobart 2023 podcast cover with logo
Paige Hobart
Better understand what you are producing and why
Gus Pelogia 2023 podcast cover with logo
Gus Pelogia
Get more buy-in from stakeholders
Eilish Hughes 2023 podcast cover with logo
Eilish Hughes
Demonstrate excellence at what you do
LOCAL SEO
Greg Gifford 2023 podcast cover with logo
Greg Gifford
Optimise the ‘heck’ out of your Google Business Profile
Claire Carlile 2023 podcast cover with logo
Claire Carlile
UTM tag up everything in your Google Business Profile
Dixon Jones 2023 podcast cover with logo
Dixon Jones
Optimise for augmented reality with location schema
CONTENT PRODUCTION
Koray Tuğberk GÜBÜR 2023 podcast cover with logo
Koray Tuğberk GÜBÜR
Nikki Halliwell 2023 podcast cover with logo
Nikki Halliwell
In-depth answers will be favoured over one-sentence answers
Adelina Bordea 2023 podcast cover with logo
Adelina Bordea
Create powerful content for even the smallest searches
Eva Cheng 2023 podcast cover with logo
Eva Cheng
The power of reactive PR
Chima Mmeje 2023 podcast cover with logo
Chima Mmeje
Prepare to compete with AI-generated content
Lily Ray 2023 podcast cover with logo
Lily Ray
Expand your content strategy into other formats
GUIDE THE BOTS
Jason Barnard 2023 podcast cover with logo
Jason Barnard
Treat Google Like a Child
Jono Alderson 2023 podcast cover with logo
Jono Alderson
Using structured data
Martha van Berkel 2023 podcast cover with logo
Martha van Berkel
Manage your structured data like a financial portfolio
Suresh Kumar 2023 podcast cover with logo
Suresh Kumar
Don’t miss out on metadata opportunities
Kevin Indig 2023 podcast cover with logo
Kevin Indig
Faceted indexing
SERP SEO
Louise Heap 2023 podcast cover with logo
Louise Heap
Optimising for the SERP
Navah Hopkins 2023 podcast cover with logo
Navah Hopkins
Get ready for a more dynamic SERP
Sara Moccand-Sayegh 2023 podcast cover with logo
Sara Moccand-Sayegh
Check the SERP and build your personal brand entity online
Dre de Vera 2023 podcast cover with logo
Dre de Vera
Create video that ranks on Google
Kristina Azarenko 2023 podcast cover with logo
Kristina Azarenko
Make your pages findable by Google
USER-CENTRICITY
Filipa Serra Gaspar 2023 podcast cover with logo
Filipa Serra Gaspar
Focus on users
Maria White 2023 podcast cover with logo
Maria White
Create a user-centric strategy
Pedro Dias 2023 podcast cover with logo
Pedro Dias
Quality and user experience will rule in 2023
Grace Wei Hou 2023 podcast cover with logo
Grace Wei Hou
Prioritise the user experience
Sophie Brannon 2023 podcast cover with logo
Sophie Brannon
Streamline the user experience
Olga Tsimaraki 2023 podcast cover with logo
Olga Tsimaraki
Stop forgetting about your users
Sara Fernández Carmona 2023 podcast cover with logo
Sara Fernández Carmona
Stay on top of UX best practices
Billie Geena Hyde 2023 podcast cover with logo
Billie Geena Hyde
User-focused research
Becky Simms 2023 podcast cover with logo
Becky Simms
Be more human
Ulrika Viberg 2023 podcast cover with logo
Ulrika Viberg
Have a more user-centric holistic approach
Miracle Inameti-Archibong 2023 podcast cover with logo
Miracle Inameti-Archibong
What are people saying about you?
LINKS
Natalie Arney 2023 podcast cover with logo
Natalie Arney
Reap the full impact of link acquisition by having a sound site
Bibi Raven 2023 podcast cover with logo
Bibi Raven
Don’t let the state of your site hold back your link building strategy
Debbie Chew 2023 podcast cover with logo
Debbie Chew
Diversify your tactics and create a network for link building
Andor Palau 2023 podcast cover with logo
Andor Palau
Focus on accuracy and work precisely
Jan-Willem Bobbink 2023 podcast cover with logo
Jan-Willem Bobbink
Optimise your internal links
Christina Ehrensberger 2023 podcast cover with logo
Christina Ehrensberger
Use an API for intelligent internal link building
INTEGRATE
William Álvarez 2023 podcast cover with logo
William Álvarez
Have SEO in place to see returns on paid media campaigns
Krzysztof Marzec 2023 podcast cover with logo
Krzysztof Marzec
Use knowledge from Google Ads to boost your SEO (and vice versa)
Joseph Kahn 2023 podcast cover with logo
Joseph Kahn
Harmonize all channels and ranking signals into one repeatable formula
THINK OUTSIDE THE BOX
Eli Schwartz 2023 podcast cover with logo
Eli Schwartz
Think about search engines other than Google
Crystal Carter 2023 podcast cover with logo
Crystal Carter
Pay more attention to visual search
Mufaddal Sadriwala 2023 podcast cover with logo
Mufaddal Sadriwala
Get started with Web Stories
Nick Wilsdon 2023 podcast cover with logo
Nick Wilsdon
Use edge/CDNs to stitch together and publish content and build SEO results
Barry Adams 2023 podcast cover with logo
Barry Adams
The future of technical SEO is SEO on the edge
Lazarina Stoy 2023 podcast cover with logo
Lazarina Stoy
Utilise Google Cloud’s APIs
Bastian Grimm 2023 podcast cover with logo
Bastian Grimm
Get your head around AI
ANALYTICS & TESTING
Rasida Begum 2023 podcast cover with logo
Rasida Begum
Understand your data
Adriana Stein 2023 podcast cover with logo
Adriana Stein
Do not obsess over rankings, but relevant content
Jess Joyce 2023 podcast cover with logo
Jess Joyce
Measure everything that you can and build on what you have
Natalie Slater 2023 podcast cover with logo
Natalie Slater
Get comfortable with GA4
Pam Aungst Cronin 2023 podcast cover with logo
Pam Aungst Cronin
Is Data Studio better than GA4?
Kaspar Szymanski 2023 podcast cover with logo
Kaspar Szymanski
Preserve and utilise your web server logs
Begum Kaya 2023 podcast cover with logo
Begum Kaya
Wear the data science hat more often
Omi Sido 2023 podcast cover with logo
Omi Sido
Use BigQuery (SQL) to create your own SEO tool
Emily Potter 2023 podcast cover with logo
Emily Potter
Test smarter and with more frequency
Si Shangase 2023 podcast cover with logo
Si Shangase
Use a test and learn approach to define your business objectives
Luis Rodriguez 2023 podcast cover with logo
Luis Rodriguez
Keep trying new things
EVERGREEN ADVICE
Nik Ranger 2023 podcast cover with logo
Nik Ranger
Don’t forget the basics
Helen Pollitt 2023 podcast cover with logo
Helen Pollitt
Perfectionism is the enemy of progress
Tevfik Mert Azizoğlu 2023 podcast cover with logo
Tevfik Mert Azizoğlu
The relationship between content and search intent
Kerstin Reichert 2023 podcast cover with logo
Kerstin Reichert
Roll up our sleeves and do the manual work
Aleyda Solis 2023 podcast cover with logo
Aleyda Solis
Set an SEO quality assurance framework
Fili Wiese 2023 podcast cover with logo
Fili Wiese
Stand out
Orit Mutznik 2023 podcast cover with logo
Orit Mutznik
Tailor your CV to every job
2023 additional insights podcast cover with logo

Need more? Check out SEO in 2023: Additional Insights

A Majestic series that complements the original SEO in 2023 podcast, video series and book.

See all bonus episodes

Choose Your Own Learning Style

Webinar iconVideo

If you like to get up-close with your favourite SEO experts, these one-to-one interviews might just be for you.

Watch all of our episodes, FREE, on our dedicated SEO in 2023 playlist.

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Podcast iconPodcast

Maybe you are more of a listener than a watcher, or prefer to learn while you commute.

SEO in 2023 is available now via all the usual podcast platforms

Spotify Apple Podcasts Audible

Book iconBook

This is our favourite. Sometimes it's better to sit and relax with a nice book.

The best of our range of interviews is available right now as a physical copy and eBook.

Amazon US Amazon UK

Launch Livestream Replay

On December 6th 2022, we hosted a 4-hour book launch webinar, broadcast live on YouTube.

SIXTY-TWO of the book's contributors joined David Bain, and some of them didn't just talk about their Number One actionable top for SEO in 2023, but they also shared a second (and sometimes a third!) tip for SEO in 2023.

Watch the livestream recording, or read the livestream launch transcript, for even more SEO tips - ones that you won't find in the book.

Don't miss out and find out more about SEO in 2024

Get ahead of your competitors in 2024

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Fresh Index

Unique URLs crawled 331,189,122,665
Unique URLs found 791,452,257,864
Date range 23 Jul 2024 to 20 Nov 2024
Last updated 1 hour 24 minutes ago

Historic Index

Unique URLs crawled 4,502,566,935,407
Unique URLs found 21,743,308,221,308
Date range 06 Jun 2006 to 26 Mar 2024
Last updated 03 May 2024

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