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What's in store for SEO in 2024?

This year, we asked ONE HUNDRED AND ONE! of the world's leading SEOs to share their number one actionable tip for 2024. Check out our SEO in 2024 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year.

Available as a book, podcast and video series

Drop your name and email in the form below to make sure that you don't miss out.

Get the Guide for 2024 Check out our previous guide for 2023
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YouTube Podcast Playlist Link Spotify Podcast Playlist Link Audible Podcast Playlist Link Apple Podcast Playlist Link

Learn from some of the very best in SEO, in conversation with David Bain.

2024 additional insights podcast cover with logo

Need more? Check out SEO in 2024: Additional Insights

A Majestic series that complements the original SEO in 2024 podcast, video series and book.

See all bonus episodes
BE HUMAN
Rebecca Berbel 2024 podcast cover with logo
Rebecca Berbel
Become more adaptable so that you can take advantage of change
Petra Kis-Herczegh 2024 podcast cover with logo
Petra Kis-Herczegh
Emotional intelligence can be your superpower
Jess Joyce 2024 podcast cover with logo
Jess Joyce
Be human in order to sell to humans
Adelina Bordea 2024 podcast cover with logo
Adelina Bordea
Keep a human eye on your AI-generated content
INTRODUCING AI
Nitin Manchanda 2024 podcast cover with logo
Nitin Manchanda
Stay ahead of the game by embracing AI
Billie Geena 2024 podcast cover with logo
Billie Geena
Prepare for the AI-fueled duplication epidemic
Jake Gauntley 2024 podcast cover with logo
Jake Gauntley
Stop worrying about the future and start optimizing for it
Annika Haataja 2024 podcast cover with logo
Annika Haataja
Consider how AI will impact user behaviour
AI TECHNOLOGY
Bastian Grimm 2024 podcast cover with logo
Bastian Grimm
Familiarise yourself with the capabilities and limitations of large language models
Arpad Balogh 2024 podcast cover with logo
Arpad Balogh
Use LLMs to improve your forecasting and save you time
Jason Barnard 2024 podcast cover with logo
Jason Barnard
Learn how to tackle generative AI in search
Itamar Blauer 2024 podcast cover with logo
Itamar Blauer
Understand how generative AI is affecting SEO content
AI IN ACTION
Kristina Azarenko 2024 podcast cover with logo
Kristina Azarenko
Learn to think, and only automate when it makes sense
Isaline Muelhauser 2024 podcast cover with logo
Isaline Muelhauser
Utilise AI to save you time with your content creation
Joseph Kahn 2024 podcast cover with logo
Joseph Kahn
Employ AI to improve your quality, not your quantity
Garrett Sussman 2024 podcast cover with logo
Garrett Sussman
Improve your success with AI by building a prompt library
Victoria Olsina 2024 podcast cover with logo
Victoria Olsina
Build your own prompt libraries for your clients
Pam Aungst Cronin 2024 podcast cover with logo
Pam Aungst Cronin
Watch out for better, AI-powered technical SEO tools
THE SERP
Julia-Carolin Zeng 2024 podcast cover with logo
Julia-Carolin Zeng
Keep a closer eye on the ever-changing SERPs
Jono Alderson 2024 podcast cover with logo
Jono Alderson
Consider Google’s incentive to index your site and prepare for the next chapter of the internet
Mufaddal Sadriwala 2024 podcast cover with logo
Mufaddal Sadriwala
Recognise the value of visual elements in the world of SGE
Martha van Berkel 2024 podcast cover with logo
Martha van Berkel
Consider schema markup as the language you can use to build a knowledge graph
BUILD YOUR ENTITY
Miracle Inameti-Archibong 2024 podcast cover with logo
Miracle Inameti-Archibong
Recognise the increasing importance of brand SEO
Ulrika Viberg 2024 podcast cover with logo
Ulrika Viberg
Add a technical layer to your branding and start thinking of branding as a technical practice
Sara Moccand-Sayegh 2024 podcast cover with logo
Sara Moccand-Sayegh
Become a real entity by feeding the machine the right information
Austine Esezobor 2024 podcast cover with logo
Austine Esezobor
Make sure your brand-related entities are in Google’s Knowledge Vault
Anne Berlin 2024 podcast cover with logo
Anne Berlin
Accept and prepare for the fact that schema is becoming less relevant
EEAT
Ed Ziubrzynski 2024 podcast cover with logo
Ed Ziubrzynski
Provide value by using EEAT as your starting point
Kavi Kardos 2024 podcast cover with logo
Kavi Kardos
Prepare for a renewed and increasing emphasis on EEAT
Taylor Kurtz 2024 podcast cover with logo
Taylor Kurtz
Invest time and money into the EEAT of your website
Kerstin Reichert 2024 podcast cover with logo
Kerstin Reichert
Gain and retain visibility by demonstrating EEAT
Ben Howe 2024 podcast cover with logo
Ben Howe
Lean into long-tail search with the added value of EEAT
Dre de Vera 2024 podcast cover with logo
Dre de Vera
Improve the experience you offer through high-quality content
Andrew Cock-Starkey 2024 podcast cover with logo
Andrew Cock-Starkey
Focus on the E, E, and A of EEAT
Anthony Barone 2024 podcast cover with logo
Anthony Barone
Highlight your real-life authority in your online presence
Filipa Serra Gaspar 2024 podcast cover with logo
Filipa Serra Gaspar
Keep EEAT at the forefront of your mind
THE CUSTOMER JOURNEY
Gerry White 2024 podcast cover with logo
Gerry White
Stand out and give people a reason to visit your site
Dixon Jones 2024 podcast cover with logo
Dixon Jones
Find your audience of one to cut through the noise
Ian Helms 2024 podcast cover with logo
Ian Helms
Always pay attention to the people that matter
Myriam Jessier 2024 podcast cover with logo
Myriam Jessier
Future-proof by focussing on the middle and bottom of the funnel
USER INTENT
Jan-Willem Bobbink 2024 podcast cover with logo
Jan-Willem Bobbink
Stop getting distracted and go back to the basics of search intent
Ken "Magma" Marshall 2024 podcast cover with logo
Ken "Magma" Marshall
Evolve your approach from SEO into HEO
Amanda White 2024 podcast cover with logo
Amanda White
Think about the user above anything else
Eli Schwartz 2024 podcast cover with logo
Eli Schwartz
Think about the user, not the search engine
Nik Ranger 2024 podcast cover with logo
Nik Ranger
Leverage natural language processing to unpack user intent on a whole new level
CONTENT
Begum Kaya 2024 podcast cover with logo
Begum Kaya
Return to the basics with your content strategy
Fabio Embalo 2024 podcast cover with logo
Fabio Embalo
Develop a user-enriched, strategic approach to content
Martin Huntbach 2024 podcast cover with logo
Martin Huntbach
Have conversations and listen to your customers before turning to SEO research
Ashley Liddell 2024 podcast cover with logo
Ashley Liddell
Recognise the value of creator-led SEO
Maria White 2024 podcast cover with logo
Maria White
Influence organic search by working with influencers
Paige Hobart 2024 podcast cover with logo
Paige Hobart
Pan your business for thought leader gold
Bibi Raven 2024 podcast cover with logo
Bibi Raven
Invest in creativity and make your copywriting more human
Lidia Infante 2024 podcast cover with logo
Lidia Infante
Put the human and the author first to differentiate your content
Jack Chambers-Ward 2024 podcast cover with logo
Jack Chambers-Ward
Harness informational content on your e-commerce site
Natalie Arney 2024 podcast cover with logo
Natalie Arney
Reduce, reuse, and recycle the content that you have already produced
Mark Williams-Cook 2024 podcast cover with logo
Mark Williams-Cook
Validate your long-form content with the help of AI assistants
INTERNAL LINKS
Bill Hartzer 2024 podcast cover with logo
Bill Hartzer
Stop neglecting internal links and your link profile
Anna Uss 2024 podcast cover with logo
Anna Uss
Take greater advantage of internal links through a complete internal linking strategy
Katherine Nwanorue 2024 podcast cover with logo
Katherine Nwanorue
Take your internal linking a step further by linking to subcategories from the parent category page
Andreas Voniatis 2024 podcast cover with logo
Andreas Voniatis
Improve your internal links using Python string-matching
LINK BUILDING
Debbie Chew 2024 podcast cover with logo
Debbie Chew
Stay on top of both your link-building and mention-building
Amit Raj 2024 podcast cover with logo
Amit Raj
Build human connections to build better links
Alan Silvestri 2024 podcast cover with logo
Alan Silvestri
Find ethical backlinks and better content by leveraging happy customers
Jo O'Reilly 2024 podcast cover with logo
Jo O'Reilly
Focus less on quantity and more on quality, relevant links
Eva Cheng 2024 podcast cover with logo
Eva Cheng
Stop being afraid of building category page backlinks
Alexandra Tachalova 2024 podcast cover with logo
Alexandra Tachalova
Build the right links to build brand authority
TECHNICAL HEALTH
Tom Pool 2024 podcast cover with logo
Tom Pool
Make sure that your site is built on solid technical foundations
Fili Wiese 2024 podcast cover with logo
Fili Wiese
Don’t lose ground when it comes to site speed
Emma Russell 2024 podcast cover with logo
Emma Russell
Take control over who can access your content
Andor Palau 2024 podcast cover with logo
Andor Palau
Take SEO more seriously during a migration or relaunch
Nikki Halliwell 2024 podcast cover with logo
Nikki Halliwell
Improve your SEO audits and make them more meaningful
DIVERSIFICATION
Luke Carthy 2024 podcast cover with logo
Luke Carthy
Diversify your skillset beyond just organic search
Izabela Wisniewska 2024 podcast cover with logo
Izabela Wisniewska
Go holistic and work more closely with other marketers
Crystal Carter 2024 podcast cover with logo
Crystal Carter
Cut across channels with the power of multimedia
Navah Hopkins 2024 podcast cover with logo
Navah Hopkins
Learn more and do more with Performance Max
Sara Taher 2024 podcast cover with logo
Sara Taher
Start integrating video into your SEO strategy
COLLABORATION
Montserrat Cano 2024 podcast cover with logo
Montserrat Cano
Foster a collaborative environment to achieve success
Gus Pelogia 2024 podcast cover with logo
Gus Pelogia
Start thinking more like a product manager
Helen Pollitt 2024 podcast cover with logo
Helen Pollitt
Ensure that SEO takes its rightful place as a strategic business function
Ash Nallawalla 2024 podcast cover with logo
Ash Nallawalla
Raise the status of SEO within the business
Sally Raymer 2024 podcast cover with logo
Sally Raymer
Get buy-in from your stakeholders despite the changing SERP
DATA ANALYTICS
Olga Zarr 2024 podcast cover with logo
Olga Zarr
Do more SEO testing and experimenting
Krzysztof Marzec 2024 podcast cover with logo
Krzysztof Marzec
Don’t forget about the power of analytics
Kaspar Szymanski 2024 podcast cover with logo
Kaspar Szymanski
Focus on what really counts: fresh, relevant data
Marco Giordano 2024 podcast cover with logo
Marco Giordano
Use data wisely to improve your processes and prevent future damage
Pedro Dias 2024 podcast cover with logo
Pedro Dias
Improve your ability to handle large amounts of data and perform data analysis at scale
Olesia Korobka 2024 podcast cover with logo
Olesia Korobka
Make better use of your data by preparing a database
Gemma Fontané 2024 podcast cover with logo
Gemma Fontané
Use GA4 to properly analyse and read your data
Becky Simms 2024 podcast cover with logo
Becky Simms
Track the metrics that actually move the needle
Irina Serdyukovskaya 2024 podcast cover with logo
Irina Serdyukovskaya
Learn how to better analyse user behaviour and conversions
SEO WORKFLOW
Adrijana Vujadin 2024 podcast cover with logo
Adrijana Vujadin
Stop overworking and focus on the tasks that matter
Katie McDonald 2024 podcast cover with logo
Katie McDonald
Make the most of your time by thinking better and rushing less
Lazarina Stoy 2024 podcast cover with logo
Lazarina Stoy
Start incorporating programmatic approaches and rule-based automation into your SEO
Aleyda Solis 2024 podcast cover with logo
Aleyda Solis
Enhance your day-to-day tasks by leveraging AI
Si Shangase 2024 podcast cover with logo
Si Shangase
Learn prompt engineering and AI to improve your SEO workflow
FOCUS
Greg Gifford 2024 podcast cover with logo
Greg Gifford
Optimize for the algorithm that matters most to you
Claire Carlile 2024 podcast cover with logo
Claire Carlile
Go deeper into managing your local knowledge panel
Sara Fernández Carmona 2024 podcast cover with logo
Sara Fernández Carmona
Research market-relevant events to stay ahead in international SEO
Luis Rodriguez 2024 podcast cover with logo
Luis Rodriguez
Build an in-house team to elevate your game
Adriana Stein 2024 podcast cover with logo
Adriana Stein
Learn how you can do more with less
Sarah McDowell 2024 podcast cover with logo
Sarah McDowell
Embrace the changes and challenges that come your way
2024 additional insights podcast cover with logo

Need more? Check out SEO in 2024: Additional Insights

A Majestic series that complements the original SEO in 2024 podcast, video series and book.

See all bonus episodes

Choose Your Own Learning Style

Webinar iconVideo

If you like to get up-close with your favourite SEO experts, these one-to-one interviews might just be for you.

Watch all of our episodes, FREE, on our dedicated SEO in 2024 playlist.

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Maybe you are more of a listener than a watcher, or prefer to learn while you commute.

SEO in 2024 is available now via all the usual podcast platforms

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This is our favourite. Sometimes it's better to sit and relax with a nice book.

The best of our range of interviews is available right now as a physical copy and eBook.

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Fresh Index

Unique URLs crawled 331,189,122,665
Unique URLs found 791,452,257,864
Date range 23 Jul 2024 to 20 Nov 2024
Last updated 1 hour 24 minutes ago

Historic Index

Unique URLs crawled 4,502,566,935,407
Unique URLs found 21,743,308,221,308
Date range 06 Jun 2006 to 26 Mar 2024
Last updated 03 May 2024

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